Content curation: how to curate content for LinkedIn — a few tips to guide you through the process
Tips to content curation or a short-cut to start posting content on LinkedIn and grow engagement around your name.
So, what happens when you need to prepare content for your daily posts on LinkedIn?
And you are without:
◽️ branding strategy
◽️ resources for copywriter & graphic designer
◽️ ads budget
◽️ and your Page is a newborn
You are curating the content! That’s the quick way how you can start sharing updates from your LinkedIn Page.
Instead of creating the content, you are curating it.
Content curation is the process of gathering information relevant to a particular topic or area of your business, intending to add your value & voice. But of course, keeping the initial source.
Don’t take me wrong — I am for original content creation. For reasons like branding, creativity, lead nurturing & positioning as a leader in the industry. However, it needs time, team and budget (which not everyone has at the beginning).
If you need to start sharing updates tomorrow — content curation is the real solution.
Here are a few tips on how to work with curated content:
✅ research well
✅ write a strong headline
✅ focus on nicely visualized content pieces
✅ add your value, opinion, thoughts
✅ add a call to action
✅ keep and tag the source
Summing-up:
➡️ find
➡️ curate
➡️ share
Curated content could be your starting point to grow engagement around your Page.
BTW if you dive deep into the daily content research & analysis while preparing content for curation, you can get a good overview on the world, tech, innovation, marketing news & trends around your business niche.
That’s a fundamental background for generating original content and its strategy.
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